Messenger Kids allows children to chat with their parents and with friends approved by their parents. (Facebook)

Facebook launches parent-controlled Messenger app for kids

It’s currently only available in the U.S. as an app for Apple devices but will be expanded for versions on Android and Amazon tablets

Facebook is coming for your kids.

The social media giant is launching a messaging app for children to chat with their parents and with friends approved by their parents.

The free app is aimed at kids under 13, who can’t yet have their own accounts under Facebook’s rules, though they often do.

Messenger Kids comes with a slew of controls for parents. The service won’t let children add their own friends or delete messages — only parents can do that. Kids don’t get a separate Facebook or Messenger account; rather, it’s an extension of a parent’s account. Messenger Kids came out Monday in the U.S. as an app for Apple devices — the iPhone, iPad and iPod Touch. Versions for Android and Amazon’s tablets are coming later.

A KIDS-FOCUSED EXPERIENCE

While children do use messaging and social media apps designed for teenagers and adults, those services aren’t built for them, said Kristelle Lavallee, a children’s psychology expert who advised Facebook on designing the service.

“The risk of exposure to things they were not developmentally prepared for is huge,” she said.

Messenger Kids, meanwhile, “is a result of seeing what kids like,” which is images, emoji and the like. Face filters and playful masks can be distracting for adults, Lavallee said, but for kids who are just learning how to form relationships and stay in touch with parents digitally, they are ways to express themselves.

Lavallee, who is content strategist at the Center on Media and Child Health at Boston Children’s Hospital and Harvard University, called Messenger Kids a “useful tool” that “makes parents the gatekeepers.” But she said that while Facebook made the app “with the best of intentions,” it’s not yet known how people will actually use it.

As with other tools Facebook has released in the past, intentions and real-world use do not always match up. Facebook’s live video streaming feature, for example, has been used for plenty of innocuous and useful things, but also to stream crimes and suicides.

HOOKED ON FACEBOOK

Is Messenger Kids simply a way for Facebook to rope in the young ones?

Stephen Balkam, CEO of the non-profit Family Online Safety Institute, said “that train has left the station.”

Federal law prohibits internet companies from collecting personal information on kids under 13 without their parents’ permission and imposes restrictions on advertising to them. This is why Facebook and many other social media companies prohibit younger kids from joining. Even so, Balkam said millions of kids under 13 are already on Facebook, with or without their parents’ approval.

He said Facebook is trying to deal with the situation pragmatically by steering young Facebook users to a service designed for them.

MARKETING MATTERS

Facebook said Messenger Kids won’t show ads or collect data for marketing, though it will collect some data it says are necessary to run the service. Facebook also said it won’t automatically move users to the regular Messenger or Facebook when they get old enough, though the company might give them the option to move contacts to Messenger down the line.

James Steyer, CEO of the kids-focused non-profit group Common Sense, said that while he liked the idea of a messaging app that requires parental sign-ups, many questions remain. Among them: Will it always remain ad-free, and will parents get ads based on the service?

“Why should parents simply trust that Facebook is acting in the best interest of kids?” Steyer said in a statement. “We encourage Facebook to clarify their policies from the start so that it is perfectly clear what parents are signing up for.”

Just Posted

Lacarya ladies golf report for July 10

Weather gods kindly provided a dry afternoon so 15 ladies could play at Lacarya Golf Course

NDP candidate wants to make communities more affordable

Gina Myhill-Jones also counts rich volunteer experience as an asset to her potential as a politician

Back in Time

Historical Perspective

Wells Gray gets voice on provincial tourism council

TWG marketing manager Stephanie Molina recently appointed to Minister’s Tourism Engagement Council

Rich the Vegan scoots across Canada for the animals

Rich Adams is riding his push scooter across Canada to bring awareness to the dog meat trade in Asia

Body, burning truck found near northern B.C. town

RCMP unsure if the two separate discoveries are related

Couple found dead along northern B.C. highway in double homicide

Woman from the U.S. and man from Australia found dead near Liard Hot Springs

UPDATE: West Kelowna fawn euthanized, not claimed by sanctuary

Gilbert the deer has been euthanized after a suitable home was not found in time

BC Wildfire Service warns wet weather no reason to be complacent

Fire risk currently low for much of B.C. compared to same time over last two years.

Bank of Canada lowers qualifying rate used in mortgage stress tests

Home sales softened last year after the federal government introduced new stress test rules for uninsured mortgages

B.C. man pleads guilty in snake venom death of toddler

Plea comes more than five years after the incident in North Vancouver

Trudeau says Ottawa open to proposals for B.C. refinery as gas prices soar

Prime minister says he knows B.C. residents are struggling and the federal government is open to ideas

Clock’s ticking to share how you feel about Daylight Saving Time in B.C.

Provincial public survey ends at 4 p.m. on Friday

Most Read