New look and name for next generation of sport

BC Seniors Games Society will be rebranding its annual multi-sport event as the 55+ BC Games starting in 2015

LANGLEY – BC Seniors Games Society will be rebranding its annual multi-sport event as the 55+ BC Games starting in 2015 with the North Vancouver Games.

Fort Langley-Aldergrove MLA Rich Coleman made the announcement at the closing ceremony for the Langley 2014 BC Seniors Games.

“As we have seen over the last few days, the spirit and vitality of older British Columbians is nothing short of inspiring. This new branding aptly reflects B.C.’s culture of active, engaged citizens of all ages and backgrounds,” said Coleman.

“We have been doing a lot of strategic planning about our past and vision for the future. Since their beginning in 1987 the BC Seniors Games have become a very successful multi-sport event in British Columbia. However, looking forward to the next five years we learned that for the first time in history a majority of BC citizens will be aged 55 and older,” said June Parsons, BC Seniors Games Society past president.

The BC Seniors Games Society will continue to operate with no changes to the society, Zone structure or the product of the games. The re-brand involves a new logo that is a stylized torch representing the people that embrace life, sport and friends within a multi-sport games environment.

The Langley BC Seniors Games ran Sept. 9-13, 2014 and included 25 sports, close to 3,900 participants and 1,300 volunteers.

 

The North Vancouver 2015 55+ BC Games will take place Aug. 25-29, 2015.