Wells Gray launches leading-edge website

Wells Gray Country recently unveiled a striking new website that doesn’t just give viewers pretty pictures of that spectacular world-class wilderness area. It also makes full use of the latest technology and social media to potentially link thousands of people into a network of Wells Gray fans who can compare notes about it and promote it through word-of-mouth around the globe.

  • Feb. 7, 2011 11:00 a.m.
Wells Gray launches leading-edge website

Wells Gray Country recently unveiled a striking new website that doesn’t just give viewers pretty pictures of that spectacular world-class wilderness area. It also makes full use of the latest technology and social media to potentially link thousands of people into a network of Wells Gray fans who can compare notes about it and promote it through word-of-mouth around the globe.

Wells Gray tourism and marketing manager Heather Steere is excited about the new website’s features.

“It’s in line with our new brand, it’s easier to navigate, and it looks great,” she says.

Steere notes that the website provides a link letting visitors upload their Wells Gray holiday photos on the Flickr photo-sharing website “for the world to see!” And, the Wells Gray Country Facebook and Twitter pages and YouTube channel are also easy to link to and join.

“We are connecting a newsletter to the page, so you can receive all the latest Wells Gray updates.”

Steere says the site has a revolving ‘specials’ profile that highlights package deals offered by tourism stakeholders in the area. And she is encouraging the stakeholders to enter their business into Google Local or Google Maps, since the Wells Gray website incorporates these features.

“We can add and embed videos into our Photo Galleries and into any portion of our website, which is a great way to show off our beautiful area!”

Steere says the social media features are important because they give Wells Gray Country a chance to be part of the discussion people now have online about desirable holiday destinations.

She believes that awareness of the area will grow exponentially. “The more our presence grows on the web, the more our area becomes a must visit destination.” http://wellsgray.ca