This month, drivers will be hearing one united message—take a break from your phone when you’re behind the wheel. Photo Credit: Contributed

Drivers reminded to take a phone break

ICBC says d river inattention top contributing factor for accidents

Distracted driving continues to claim more lives on B.C. roads than impaired driving.

Despite tougher penalties, more police enforcement and continued public education, on average, 78 people still don’t make it home to their families every year because of distracted and inattentive drivers. In contrast, an average of 66 people are killed each year due to impaired driving.

Distraction and driver inattention is one of the top contributing factors in motor vehicle fatalities in BC and contributes to more than one quarter of all car crash deaths.

In a recent Ipsos Reid study conducted for ICBC, while nearly all respondents agreed that it is extremely risky to use their hand-held phone while driving, 38 per cent of drivers said that they use their phone during at least 10 per cent of the trips they take.

This month, drivers will be hearing one united message—take a break from your phone when you’re behind the wheel.

Police across B.C. are ramping up distracted driving enforcement in September as community volunteers will conduct Cell Watch deployments to remind drivers to take a break from their phone when driving.

New this year, ICBC worked with four car share companies in B.C. — Car2Go, Evo, Modo and Zipcar — to help spread the message to car share customers, ensuring more B.C. drivers are aware of the risks of driving while distracted.

The campaign featured new TV and radio advertising, airing throughout the province from Sept. 8 to Oct. 11, as well as digital and social media advertising.

Free ‘not while driving’ decals are available at ICBC driver licensing offices and participating Autoplan broker offices for drivers to show their support and encourage other road users to follow their example.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Blaze takes commercial building in Louis Creek Industrial Park

Firefighters, paramedics and RCMP from Barriere and Chu Chua were on scene

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

Two new COVID-19 cases reported in Interior Health

The total number of Interior Health cases since the beginning of the pandemic is now at 522

Bear sightings continue in District of Clearwater

One bear was seen taking a lounge in a resident’s backyard

Industry profiting from political decisions

To the Editor, I doubt any industry profits more from the Trump… Continue reading

QUIZ: Do you know what’s on TV?

Fall is normally the time when new television shows are released

Canadian ski resorts wrestle with pandemic-vs.-profit dilemma as COVID-19 persists

Few are actually restricting the total number of skiers they allow on the hill

Victoria-area RCMP locate high-risk sex offender thanks to help of taxi cab driver

Scott Jones wanted on a Canada-wide warrant, ‘a risk to women and girls,’ police say

A (virtual) walk around the world by 88-year-old B.C. man

George Doi says it’s simple: ‘I like walking’

End of CERB means uncertainty for some, new system for others

As of a week ago, the CERB had paid out $79.3 billion to 8.8 million people

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Horgan, Wilkinson trade barbs over MSP premiums, health care at campaign stops

Horgan called a snap election for Oct. 24 earlier this week

PHOTOS: 2nd calf in a month confirmed among Southern Resident killer whale pod

Center for Whale Research said they will eagerly await to observe the calf to evaluate its health

Most Read