The times are changing at the Times.
After more than 20 years with a Monday delivery date, your local newspaper will once again be coming out mid-week.
Starting the second week of September of 2012, the Times will no longer be delivered on Mondays. Instead, it will be in your mailbox and on the newsstands on Thursdays.
In other words, volume 47, issue number 37, which otherwise would have come out on Monday, Sept. 10, will instead come out on Thursday, Sept. 13. (On Sept. 30, 1991, the Times switched from a Wednesday delivery date to Monday delivery date, so we're really just going back to the way things were).
Deadlines will change along with delivery dates.
The new deadline for news copy (stories and photos), calendar of events, church notices, and business directory will be Fridays at 5 p.m.
For classified ads, display ads and weekend news copy, the new deadline will be Mondays at 12 noon.
Reason for the change, as it was more than 20 years ago, is the shifting market for advertisers. Many businesses do the majority of their sales on the weekend. Bringing the newspaper out later in the week will mean that those businesses' ads will be fresher in people's minds and therefore more effective.
The new delivery date also will mean that readers will no longer have to wait so long to read weekend news in the newspaper.