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CBC launches new pedestrian safety campaign

On average, 76 per cent more pedestrians are injured in crashes from November to January

On average, 76 per cent more pedestrians are injured in crashes from November to January every year when conditions are dark and weather is poor compared to June to August in B.C.

In the Southern Interior, on average, 12 pedestrians are killed and 240 pedestrians are injured in crashes every year.

“The impending switch from Daylight Savings Time, shorter days and more severe weather all increase the need for drivers to concentrate on the road and watch for pedestrians and cyclists,” said Suzanne Anton, Attorney General and Minister of Justice. “Keep in mind that distraction is the second leading cause of traffic fatalities and a top contributing factor in vehicle-pedestrian collisions. It is more important than ever to pay attention to the road and to others on the road.”

Tips by road user:

Drivers

• Be ready to yield to pedestrians – especially at intersections and near transit stops where pedestrians may not use crosswalks.

• When turning at an intersection, look twice to make sure there are no pedestrians crossing.

• Give yourself extra time and space to stop in case a pedestrian suddenly crosses the street.

Pedestrians

• Look. Always make eye contact with drivers. Never assume that a driver has seen you.

• Listen. Focus your full attention on what's happening around you. Remove your headphones and never talk, text or use electronic devices in an intersection or while crossing.

• Be seen. Wear reflective clothing or use reflective gear to make it easier for drivers to see you.

• Be extra cautious at intersections. Watch for vehicles turning left or right through the crosswalk. Always cross at designated crosswalks – never mid-block. Follow pedestrian signs and traffic signals and never cross once the signal has turned yellow or red.

Transit users

• Make sure that you're visible when you're walking to and from your transit stop. Wear or carry reflective items so drivers can see you in all weather conditions.

• Be cautious at transit stops. Always cross at designated crosswalks – not mid-block. Avoid running for the bus and taking shortcuts.