BC Liquor Distribution Branch
VANCOUVER – BC Liquor Stores are encouraging British Columbians to give to those less fortunate this holiday season by participating in the 25th annual Share-a-Bear campaign.
From now until Christmas, or while quantities last, customers can buy a Share-a-Bear for $12 at any BC Liquor Store and have its ‘twin’ teddy bear donated to a local community charity. Each year, BC Liquor Store employees select charities in their communities that help families in need – from children’s charities to shelters and hospitals – and deliver donated Share-a-Bears over the holidays.
“This year marks 25 successful Share-a-Bear campaigns – that is 25 years of bringing smiles and comfort to those less fortunate, in communities throughout B.C.,” said Attorney General and Minister of Justice Suzanne Anton. “This is a fine example of the Liquor Distribution Branch’s dedication to social responsibility, and I invite customers to support local charities during the holiday season through this year’s campaign.”
This year’s Share-a-Bears are plush white-and-black teddy bears dressed in bright red, puffy vests featuring a sparkling snowflake on the lapel.
Celebrating its 25th anniversary, the Share-a-Bear campaign is one of the ways the BC Liquor Distribution Branch demonstrates its commitment to social responsibility in communities across the province.