ICBC and police team up for annual summer campaign

46 per cent of impaired driving-related deaths occur between June and September

Police check vehicles as the province-wide summer CounterAttack campaign gets underway.

Police check vehicles as the province-wide summer CounterAttack campaign gets underway.

Insurance Corporation of B.C.

Summer can be a deadly time on B.C. roads, with 46 per cent of impaired driving-related deaths occurring between June and September. That’s why ICBC and police are stepping up awareness activities and CounterAttack roadchecks across the province.

“Impaired driving is the third-leading cause of road deaths during the summer, after speeding and distracted driving,” said Todd Stone, Minister of Transportation and Infrastructure. “So it’s important to have a plan for a safe ride to and from your summer activities.”

In the Southern Interior, an average of 25 people are killed in impaired-related crashes every year.

With increased traffic and vacation plans that could involve alcohol, ICBC is urging everyone to plan ahead to travel safely. Police will be looking for impaired drivers at CounterAttack roadchecks throughout B.C.

While much progress has been made, impaired driving remains the leading cause of criminal death in Canada and in the top three contributing factors for fatal crashes in B.C. With so many options to get home safely, there’s no excuse to drive impaired – arrange a designated driver, call a taxi or take transit.

 

ICBC supports CounterAttack with funding for enhanced police enforcement and two education campaigns each year. Learn interesting facts about impaired driving in ICBC’s infographic and get more info on icbc.com.