Looking to sharpen your food marketing edge? The Community Resource Centre (CRC) in Clearwater is offering Food Marketing 101, a four-part workshop series to help food producers and processors refine their marketing approach. Each workshop runs from 9 a.m. to noon at the Community Resource Centre (224 Candle Creek Road, Clearwater, B.C.). You can sign up for all of the workshops, just one, or only those that appeal to you.
The first workshop took place on Mar. 15 and the informative session was well received by participants. You don’t need to have attended the first workshop in order to participate in the following workshops.
• Workshop #2, Wednesday, Apr. 18, 9 a.m. to noon – Explore the importance of consumer research in identifying the best way to promote and sell your product. Participants will leave with an understanding of basic consumer research techniques, and where to find funding to support it.
Workshop #3, Wednesday, May 16, 9 a.m. to noon – Focus on product development and improvement, as well as analyzing pricing, promotion and placement to optimize the impact of your product in the marketplace.
Workshop #4, Wednesday, June 13, 9 a.m. to noon – Assess market readiness for you and your product. Participants will learn effective strategies to move into the marketplace and expand their business.
To register, please call the Community Resource Centre (CRC) in Clearwater at 250-674-3530.
The workshops cost $25 each (plus HST) for a total of $28 per workshop. The North Thompson Food Action Network is sponsoring half of the cost of these workshops, which are offered elsewhere in the province at $50 plus HST.
Cheques can be made out to the “Food Innovation Centre of BC”. You can drop off your cheque at the CRC or bring it on the day of the workshop(s) you are attending.
The workshops are being presented by the Food Innovation Centre of BC and will be delivered to the CRC via videoconference.
– Community Resource Center