Canadian Cancer Society launches April daffodil campaign

Hearing the words “You have cancer” profoundly alters lives

Three daffodils make bright splashes of colour as Raft Peak looms in the background. The flowers are the symbol of Canadian Cancer Society's annual April fundraising campaign.

TORONTO – Hearing the words “You have cancer” profoundly alters lives and the Canadian Cancer Society urges Canadians to join with them to change cancer forever.

“We’ve reached a tipping point and now, more than ever, we need Canadians’ support,” says Pamela Fralick, President and CEO, Canadian Cancer Society. “Every donation made during our April Daffodil campaign will bring us one step closer to preventing cancer, detecting it earlier, improving treatments and helping Canadians live longer, healthier lives.”

Thanks to donors the Society has funded billions in cancer research since the 1940s, resulting in advances that have improved the lives of Canadians. Donors have also made it possible for the Society to become the country’s most trusted source of information and support for people living with cancer and their families. Current statistics show that progress has been made – today over 60 per cent of Canadians diagnosed with cancer will survive at least five years after their diagnosis. In the 1940s, survival was about 25 per cent.

“The generosity of donors has brought us to an exciting threshold and there is great optimism for a future where we will no longer have to fear the word cancer,” says Fralick. “But work remains to be done and the need for your continued support grows with each passing day.”

Current statistics show that the number of new cancer cases continues to rise steadily as the Canadian population grows and ages.  Almost half of all Canadians are expected to develop cancer in their lifetimes and it is the leading cause of death in this country. Last year, an estimated 187,000 new cases of cancer were diagnosed and 75,500 Canadians died from the disease.

“Change won’t happen without you,” says Fralick. “Donating to the Society makes you part of a vibrant cross-Canada team that is working to transform the way we understand this disease and live with it.”

 

Just Posted

UPDATE: Missing senior couple found

A senior couple from the Lower Mainland have been reported missing

Clearwater RCMP weekly police report

Clearwater RCMP responded to 41 calls for service over this past week

Editor, The Times:

Proportional Representation Debate?

Hospice campaign goes into seventh year

Lights to Remember raises funds for needed training of Hospice members

Saving salmon: B.C. business man believes hatcheries can help bring back the fish

Tony Allard worked with a central coast First Nation to enhance salmon stocks

High-end B.C. house prices dropping, but no relief at lower levels

But experts say home ownership remains out of reach for many for middle- and lower-income families

Worker killed in collision at B.C. coal mine

Vehicle collision occurred at approximately 10:45 a.m. this morning

B.C. asking for tips on ‘dirty money’ in horse racing, real estate, luxury cars

Action follows a Peter German report on money laundering in B.C. casinos

Canadian dead more than a week after plane crash in Guyana: Global Affairs

Global Affairs said it couldn’t provide further details on the identity of the Canadian citizen

Children between 6 and 9 eligible for $1,200 RESP grant from province

BC Ministry of Education is reminding residents to apply before the deadline

Victoria spent $30,000 to remove John A. Macdonald statue

Contentious decision sparked controversy, apology from mayor

Privacy concerns over credit card use for legal online pot purchases

Worries follow privacy breaches at some Canadian cannabis retailers

NEB approves operating pressure increase to repaired Enbridge pipeline

The pipeline burst outside of Prince George on Oct. 9, now operating at 85 per cent

Most Read