Olympic gymnast turned entrepreneur Jackson Payne is pictured in Edmonton, on Wednesday October 21, 2020. Payne has started a crowdsourced delivery company called Deeleeo in Edmonton. He was inspired to start the company after selling plenty of stuff on Kijiji and Facebook Marketplace but finding people didnt want to drive to get it. THE CANADIAN PRESS/Jason Franson

Olympic gymnast turned entrepreneur Jackson Payne is pictured in Edmonton, on Wednesday October 21, 2020. Payne has started a crowdsourced delivery company called Deeleeo in Edmonton. He was inspired to start the company after selling plenty of stuff on Kijiji and Facebook Marketplace but finding people didnt want to drive to get it. THE CANADIAN PRESS/Jason Franson

What’s the Deeleeo? Pandemic spurs resurgence in crowdsourced delivery apps

Even Walmart considered using customers to drop off U.S. orders, but abandoned the idea.

Olympic gymnast Jackson Payne has been a Kijiji and Facebook Marketplace aficionado for years, but shortly after negotiating a price on whatever he was selling on the platforms, he always encountered a conundrum: getting the item to its new owner.

“It would be a 45-minute to an hour’s drive … and they wouldn’t want to come pick it up and I wouldn’t want to go deliver it,” Payne said.

So when he retired from his athletic career at the end of August, he decided it was time to do something about it.

That something is Deeleeo, an Edmonton-based app that aims to bring convenience and affordability to the courier industry by letting anyone sign up to transport goods.

Deeleeo, which recently had its soft launch, has been used by locals to speedily drop off presents or loan out items to friends and family and by small businesses to get purchases to buyers.

Experts say it’s an opportune time for peer-to-peer or crowdsourced delivery services specializing in non-perishable goods because many Canadians are staying home and such apps allow consumers to send items without a requiring a mask or a trip outdoors.

It’s a reversal from a few years ago when similar services were calling it quits, citing low demand and more interest in food delivery.

The most high profile courier service to close was Uber Technologies Inc.’s Rush, which operated in San Francisco, New York and Chicago between 2014 to 2018. The company chalked up the closure as a “bold bet” that didn’t work out and refocused on UberEats.

Courier DHL and a group of German design students explored a similar service called Bring Buddy, but it was cancelled seven years ago and the company hasn’t used crowdsourcing since.

Even Walmart considered using customers to drop off U.S. orders, but abandoned the idea.

Others thought crowdsourced deliveries still had potential, but zeroed in on the commercial markets by undercutting postal services and big-name shipping companies with cheaper prices and lower wait times.

Payne insists there is a market for his service because it can get deliveries where they need to go quicker or more cheaply than traditional options.

Small packages going a short distance can be delivered for as low as $9, while bigger items needing to travel hundreds of kilometres can cost $70, he said.

Couriers earn between 75 and 80 per cent of the delivery fee and make premiums for the more items they deliver.

“I have family members that don’t have jobs right now and I see the struggle, so if Deeleeo can provide a temporary, part-time or even full-time solution to raising the funds they need to support their family, I’m happy to see that,” Payne said.

Just as Payne was readying to launch Deeleeo, Uber was reconsidering crowdsourced deliveries again.

Despite its Rush troubles, it launched Uber Connect, a Deeleeo competitor, at the end of May in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal.

Connect likely won’t be the last new crowdsourced delivery option.

A 2016 McKinsey study valued the global parcel delivery market at more than $108 billion and said it’s growing so fast that shipping volumes could double by 2026.

While crowd-based shipping models can be attractive because of their affordability, the report warned that such services will likely only play a minor role in the industry because they can be fraught with legal issues and it can be difficult to source drivers during peak periods if they sign up with multiple companies.

McKinsey, however, suggested the services could excel at managing “ultra peak demand” like the December holiday rush that already prompted Canada Post to plead with consumers to get their parcels shipped early.

Holiday seasons like Valentine’s Day and Christmas have been a boon for years, but the pandemic is producing a surge too, said Kristine Hubbard, operations manager at Beck, a Toronto taxi service that has offered deliveries through its cabs for as long as she can remember.

“We’re finding, in the interest of not wanting to go out or be in direct contact with family members, people will send some cookies they’ve made or maybe it’s a blanket or maybe you know it’s some tool they’re going to lend,” Hubbard said.

Beck follows the city-mandated $10 parcel minimum and charges that rate for the first three kilometres and $2.50 for every additional kilometre.

There are no hard rules around what it will ship. Most items, including food or forgotten house or car keys, are fine, but Hubbard has had to veto some requests.

“We’ve been asked to transport a snake. That was a hard no,” she said.

“Some people have asked to send babies alone.”

While such services are fulfilling an important need during the health crisis, Wendy Cukier, a research lead at both the Future Skills Centre and Women Entrepreneurship Knowledge Hub, worries about their affects on the workforce.

Uber and Deeleeo — much like food delivery services — rely on independent contractors and were developed to offer convenience to consumers and a money generator for people out of work or looking to pad their incomes.

The problem with services relying on independent contracting is they often don’t offer stable wages, employment benefits or health insurance, said Cukier.

She wishes services and regulators thought more about how big an impact universal basic income and portable benefits, which move with people as they change jobs or employers, can have on workers and the economy.

“Make no mistake about it … some employers are constructing new arrangements so that they don’t have to invest in long-term employees,” she said.

“We have to make sure we don’t leave anyone behind.”

Tara Deschamps, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusFood

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

File photo
Investigation of break-and-enter on-going

Submitted by Sgt. G.D. Simpson November 21 Clearwater RCMP received a call… Continue reading

A man wearing a face mask to help curb the spread of COVID-19 walks in downtown Vancouver, B.C., Sunday, Nov. 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
104 new COVID-19 cases in Interior Health

IH is reporting the new numbers since Friday, Nov. 20

Simpcw First Nation report two hunters have not returned from a Saturday hunting trip.  (L-r) Will Smith and Paul Celesta (who is a diabetic) have been missing since yesterday evening.  Search parties and a helicopter are currently out trying to locate the pair.  (SFN photos)
UPDATE: HUNTERS HAVE BEEN FOUND! Simpcw report two hunters missing – search underway

UPDATE: HUNTERS HAVE BEEN FOUND SAFE! “It is with great happiness we… Continue reading

(Black Press file)
Interior Health reports 31 new COVID-19 cases

In the region, health authority reports 235 total active cases

The Canadian Anti-Fraud Centre estimates that less than five per cent of mass-marketing fraud is ever reported.
Don’t let scammers prey on your vulnerability

The global pandemic has made everyone anxious and that can open the door for scammers.

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature, Nov. 23, 2020. (B.C. government)
B.C. daily COVID-19 cases hits record 941 on Tuesday

Further restrictions on indoor exercise take effect

BC Teachers' Federation President Teri Mooring is asking parents of school-aged children to encourage the wearing of masks when possible in schools. (THE CANADIAN PRESS/Chad Hipolito)
LETTER: Teachers union encourages culture of mask wearing in B.C. schools

BCTF President Teri Mooring asks parents to talk with children about wearing masks in school

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Canada’s inability to manufacture vaccines in-house will delay distribution: Trudeau

First doses of COVID-19 vaccine expected in first few months of 2021, prime minister says

Pamela Wright, a UNBC professor in the department of ecosystem science and management, is presented with the Mitacs Award for Exceptional Leadership - Professor, at a virtual ceremony today (Nov. 24) in recognition of her collaborative work with community partners and students to conserve Canada’s northern lands. (Photo submitted by Mitacs)
UNBC professor recieves prestigeous conservation award

Pamela Wright recognized for leadership in ‘breakthrough’ work on northern issues

(Pixabay)
All dance studios, other indoor group fitness facilities must close amid updated COVID-19 rules

Prior announcement had said everything except spin, HIIT and hot yoga could remain open

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

B.C. Liberal interim leader Shirley Bond speaks to reporters from Prince George via Zoom conference, Nov. 24, 2020. MLAs are being sworn in for the legislature session this week, many of them also by video. (B.C. legislature)
B.C. Liberal leadership contest will wait for election post-mortem

Interim leader set to face NDP on payments for COVID-19

Product Care offers more than <a href="http://link.mediaoutreach.meltwater.com/ls/click?upn=pDYyTceU0YgTDdsd92GohdQJsmSiPFEkcB4MdMM0Qkoqb1aJA-2By5aWklKJXV6QRdyTteNjr2FccUOVLUe4t5Zw-3D-3D1ds-_KVyBcpjXADXifSWVpM8nQcAzSm9-2B6fEFnjVrTsOcu31irDHDxi5k0QTOIWCqMXUxaNbrf0yRzXSSpROCkfx3NkUtbr65Dkcw1J0by-2F-2BDdDiJGbcfhtjHWYSs66NwakeCCLYkj20e9ICIZsLcedqNZKBhsN0sGgBsInpdzsddYikUZkmQvFdxLJhakpgAA6aAJ5ScUoWR6vO9sM819vRB-2F6x7dsdfIaWa4ZgHxR4G7hauxgSJCsNI2bP5J62EFfM0aiDqRPwUPUjt7i5-2FMqpdJxrEBewnLky-2B3lE0JAmi5UsJBkJejuLOjsndZz4b7dNgbvt6KyewKuF0sxU2rpYgkAO9YAKc9STuFJd28Qn7jE0-2FqlB8HKOvpW150NHS-2BOMBcK5rkZ8YAuPqJy11k-2BgndiKB-2FWl2icAfbWtRGJPb8fM-3D" target="_blank">150 free drop-off locations</a> in B.C. (Pixabay.com)
Recycling broken or burnt string lights can reduce holiday landfill waste

In 2019, Product Care Recycling diverted more than 11.6 million light bulbs from landfills

Most Read