Tesla edges into pickup truck market with electric model

Tesla’s pickup likely to appeal to drivers who want an electric vehicle that can handle outdoors

Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.

The CEO of Tesla will unveil a new electric pickup truck at the Los Angeles Auto Show Thursday night.

With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty. Tesla’s pickup is more likely to appeal to weekend warriors who want an electric vehicle that can handle some outdoor adventure. But it could end up cutting into Tesla’s electric vehicle sedan sales instead of winning over traditional pickup truck drivers.

Tesla has struggled to meet delivery targets for its sedans, and some fear the new vehicle will shift the company’s attention away from the goal of more consistently meeting its targets.

ALSO READ: B.C. man’s dash-cam captures suspected ‘keying’ of Tesla

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

One of the unsung heroes that make Clearwater tick

“She is a networker and she knows how to build a great team.”

Severe thunderstorm watch in effect for Cariboo, North Thompson region

Prince George, Quesnel, Williams Lake and 100 Mile House all under watch

Community Foundation wants charities to apply for emergency funding

The $350 million emergency funding was created to help vulnerable populations during COVID-19

Back in Time

Historical Perspective

High water and flooding hits Clearwater

Potential for roadblock on Clearwater Valley Road due to potential washouts

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Man found dead on Okanagan trail identified as Hollywood actor

GoFundMe campaign launched for man found dead at summit of Spion Kop

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

B.C. sets terms to review police, mental health, race relations

MLAs to recommend Police Act changes by May 2021

Feds announce $8.3M to deal with ‘ghost’ fishing gear in B.C. waters

Ghost gear accounts for up to 70 per cent of all macro-plastics in the ocean by weight

Almost 99% less land in B.C. burned this year compared to 2018

2018 was the worst year on record for wildfires

B.C. orders Coastal GasLink to stop pipeline construction near protected wetlands

The 670-kilometre pipeline is planned to transport natural gas from northeast B.C. to Kitimat

Most Read