Food producers welcome $2-million buy local campaign

The B.C. government is investing $2 million to help B.C. farmers and food processors promote local foods

Ministry of Agriculture

VANCOUVER – The B.C. government is investing $2 million to help B.C. farmers and food processors promote local foods, Agriculture Minister Don McRae announced recently.

The funding will allow local businesses and organizations to launch or expand their own marketing campaigns, so different sectors of B.C.’s diverse food industry can use customized promotions specific to their market and needs. It is anticipated the funding will be particularly helpful to small-scale producers and businesses looking to promote their products.

Businesses and organizations will be able to apply for matching funding from the provincial government for projects that promote local foods. Projects could include in-store promotions, social media or web campaigns, smartphone apps, traditional advertising, on-product labeling and food-tourism maps. Producers, stores, farmers markets, restaurants, processors and industry associations all will be eligible to participate.

 

Building the local market for B.C. foods is a key commitment of government’s Agrifoods Strategy, a component of the B.C. Jobs Plan; to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.

 

 

Just Posted

VIDEO: This is what buying legal pot in B.C. looks like

Take a look inside B.C.’s first and only legal pot shop located in Kamloops

Editor, The Times:

Staying true to core beliefs of family, friends, community, and our freedoms

‘Police are ready’ for legal pot, say Canadian chiefs

But Canadians won’t see major policing changes as pot becomes legal

Mellow opening to B.C.’s only legal pot shop

About five people lined up early for the opening of the BC Cannabis Store in Kamloops.

Jagmeet Singh says marijuana pardons are not enough

Trudeau government will streamline pardon process for Canadians convicted of simple possession of marijuana in the past

BC Ferries begins taking debit in two-month pilot project

Company is giving customers option to use Interac on two-month trial on select vessels

Caregivers banned from smoking, growing cannabis around children-in-care: MCFD

Ministry has limited cannabis use for caregivers, stating it may “pose a risk to children and youth.”

Cheaper strains sell out within minutes on online BC Cannabis Store

Province says new strains will become available in the coming months

Just 7% of Northern B.C. car dealerships have electric cars available: report

Researchers found buyers frustrated at the lack of options

VIDEO: Millionaire Lottery returns to give back and win big

Since 1996, Millionaire Lottery has raised $52 million for the VGH+UBC Hospital Foundation

Test case challenges a politician’s right to block people from Twitter account

3 people say Watson infringed their constitutional right to freedom of expression by blocking them

Most Read