Beyond Fish? The next frontier in plant-based alternatives

Expert says seafood alternatives are needed due to the environmental impact of commercial fishing

Ahimi products. (THE CANADIAN PRESS/HO-Ocean Hugger Media)

The arrival of plant-based meats at chains including A&W and Tim Hortons is just the first step towards mainstream sustainable eating for Blair Bullus.

The Vancouver flexitarian and businessman has his eye on the next frontier: Fish and seafood alternatives that — like products made by Beyond Meat and Impossible Foods — mimic the look and taste of the real thing for pescatarians not quite ready to give up sashimi.

It’s still a nascent movement, but Bullus points to faux experiments that have popped up in recent years, ranging from chickpea-based “tuna” to carefully carved smoked carrot “salmon.”

Bullus’ company Top Tier Foods Inc. actually sells quinoa, including an especially sticky variety designed to replace rice in vegan sushi rolls that otherwise don’t have the protein and omega-3 fatty acids of fish.

It’s available at the Quebec City-based chain Yuzu Sushi where customers can pair it with faux ahi tuna — a coral-red facsimile carved out of Roma tomatoes. Known as Ahimi, it’s made by New York’s Ocean Hugger Foods.

Bullus doesn’t expect to fool sushi eaters with the combination, but he hopes it can at least assuage any nutritional and environmental concerns by those who ditch fish.

“It’s just becoming easier to make those decisions so you don’t necessarily have to give up sushi or you don’t have to necessarily give up your salmon and avocado roll,” Bullus says.

“You’re going to have an alternative that has the same mouth-feel as what you’re used to.”

Whether the average omnivore is ready to give up their salmon and shrimp has yet to really be tested.

READ MORE: A&W introduces Beyond Meat veggie burgers across Canada

Efforts to produce realistic sushi-grade varieties are dwarfed by the research, funding and marketing push behind plant-based and lab-grown beef, says Bruce Friedrich, co-founder and executive director of the Good Food Institute.

Nevertheless, he says seafood alternatives are just as necessary, describing the environmental impact of commercial fishing as “at least as bad as cattle-ranching” and akin to “the strip-mining of our oceans.” He also lambastes aquaculture for its use of antibiotics.

“If these were terrestrial farming practices, people would be horrified,” says Friedrich, whose Washington, D.C.-based institute has funded open-sourced research into plant-based projects at the University of Manitoba and University of Guelph, as well as research on lab-grown meat — also known as cell-based meat — at the University of Toronto.

“Obviously, you know the link between seafood and human slavery, the pathetically lax regulation of the seafood industry to the degree that you don’t even know what you’re getting, the amount of mercury and dioxin and lead and other forms of contamination. This is an industry that is ripe for transformation.”

RELATED: Beyond Meat goes public as sales of plant-based meats rise

In Canada, Maple Leaf Foods said earlier this year it is investing heavily in plant-based products, although it’s not clear if any of that will involve faux fish. Gardein’s line of meatless foods include a breaded “fishless filet” and breaded “crabless cakes.”

Cassandra Szklarski, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Back in Time

Historical Perspective

Vavenby weekly news update

Doris Scarff is holding her Christmas Open House at her home from Nov. 22 - 24

Update from Clearwater Rotary

Rotary is making attending easier for members, and hoping more might join with an evening meeting

William Griffin arrested in Houston homicide

RCMP have now arrested William Griffin, the man wanted in connection to… Continue reading

Farewell to the Clearwater-Vavenby Lions Club

Due to declining membership, the local club disbanded in March of 2019

Cold, stormy winter forecast across much of Canada, The Weather Network predicts

In British Columbia temperatures will be slightly above normal and precipitation will be just below normal

UPDATED: Vancouver Island’s Joe gets suspended sentence in Teddy the dog cruelty case

Melissa Tooshley expected in court on Thursday in same case

Nineteen boats carrying invasive mussels stopped at B.C. borders

Waters of Columbia-Shuswap still test mussel-free

Woman ‘horrified’ after being told to trek 200 kilometres home from Kamloops hospital

‘I can’t get from Kamloops back to 100 Mile House injured, confused… no shoes, no clothes whatsoever’

Canadian universities encourage exchange students in Hong Kong to head home

UBC said 11 of its 32 students completing programs in Hong Kong have already left

Midget no more: Sweeping division name changes coming to minor hockey in Canada

Alpha-numeric division names will be used for the 2020-2021 season and beyond

Duncan man gets suspended sentence in Teddy the dog cruelty trial

Joe also gets lifetime ban on owning animals

B.C. pushes for greater industry ‘transparency’ in gasoline pricing

Legislation responds to fuel price gap of up to 13 cents

B.C. woman ordered to return dog to ex-boyfriend for $2,000

After the two broke up, documents state, they agree to share custody of the dog, named Harlen

Most Read