Bell joins Rogers with ‘unlimited’ data plans, but not Telus

Move suggests at least a temporary shift in pricing strategy for Canada’s Big 3

A Bell store on Bloor Street West in Toronto. (THE CANADIAN PRESS/Galit Rodan)

Bell has joined Rogers in offering wireless data plans that don’t charge overage fees once the monthly cap has been exceeded — a new approach for Canada’s national wireless carriers.

Like its rival, Bell is offering a $75-per-month plan with up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds.

Telus is taking a different approach, with a plan that effectively charges $75 per month for 15 gigabytes of full-speed data usage per month, followed by the standard overage fee.

The new plans signal at least a temporary shift in pricing strategy for Canada’s three national wireless networks, which have been slower to adopted “unlimited” data plans than U.S. carriers.

Rogers says the change in pricing is part of a multi-year plan ahead of the introduction of higher-speed, higher-capacity fifth-generation wireless networks.

The Bell offers will end June 30 while Telus says its $75 plan with 10 gigabytes of data plus five gigabytes of bonus data will be available until July 2.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Back in Time

Historical Perspective

Only in Canada, Eh?

Zamboni navigates the roundabout

Shamanic dog training comes to Clearwater

The Shamanic Dog Training Retreat helps owners teach with trust, understanding and freedom

El Nido Fly-in flies again

Forecasts were less than ideal for paragliding, but the weather held out for most of the event

VIDEO: Canadian zoos’ captive breeding programs help preserve endangered species

Programs considered last-ditch effort to prevent local extinctions of turtles, butterflies and more

Vancouver man arrested after pregnant woman’s SUV stolen, then crashed

Police are recommending charges against a 22-year-old Vancouver man

Elections Canada to assess ‘partisan’ climate change rhetoric case by case

People’s Party of Canada Leader Maxime Bernier has said climate change is not an emergency nor caused by human

Unseasonable snow forces campers out of northeastern B.C. provincial park

Storm brought as much as 35 centimetres of snow to the Fort Nelson, Muncho Lake Park-Stone Mountain Park

B.C. log export rules killing us, northwest harvester says

NorthPac Forestry says Skeena Sawmills has plenty of timber

Environment groups warned saying climate change is real could be seen as partisan

Talk of climate change could be viewed as advocating against Maxime Bernier, the leader of the People’s Party of Canada

Search crews find 4-year-old boy who went missing near Mackenzie

George went missing early Saturday afternoon

Most Read