BURNABY/CNW/ - The United Steelworkers (USW) is launching a new campaign to highlight the importance of B.C. forests to workers, local communities and the provincial economy.
"B.C.'s Working Forest: Ours To Protect" will promote the value of the working forest to ensure decision makers and all British Columbians understand the importance of maintaining these forests as renewable resources for the benefit of workers, communities and the entire province.
"Our forests are renewable resources that have been harvested for hundreds of years. Not only do thousands of British Columbians earn their living and support their families by working in the forest industry, the industry also generates almost $2.5 billion a year to federal, provincial and local governments to pay for important public services that we all depend on," says Bob Matters, chair of the USW Wood Council.
The union's efforts include a new website, www.workingforest.ca, and will include an advertising campaign in key regions of the province, as well as in social media.